Uttar Pradesh Tourism Powers Ahead with Global Momentum

September was a defining month for Uttar Pradesh Tourism, weaving together heritage, innovation, and international recognition. From landmark festivals and rural initiatives to global showcases, the state advanced its vision of becoming a premier destination for travellers worldwide.

Preparations for Grand Festivals

The Department of Tourism reviewed plans for Deepotsav in Ayodhya and Dev Deepawali in Varanasi, under the chairmanship of Jaiveer Singh, Hon’ble Minister of Tourism and Culture. Discussions focused on cultural programming, visitor experience, and global promotional outreach. These festivals are being positioned as world-class attractions that highlight Uttar Pradesh’s rich cultural identity while boosting tourism potential.

First-Ever Dudhwa Mahotsav

A major announcement this month was the forthcoming Dudhwa Mahotsav, set to be held at Dudhwa National Park. Conceived as an annual flagship event, it will celebrate eco-tourism, biodiversity, and the cultural vibrancy of the Terai region. The Mahotsav will also promote wildlife conservation while positioning Uttar Pradesh as a leading eco-tourism destination.

Strengthening Kashi’s Global Profile

In alignment with the Prime Minister’s vision, the Ministry of Tourism, Uttar Pradesh Tourism, and the Varanasi District Administration organised an awareness and B2B workshop with more than 250 stakeholders. Key outcomes included the mapping of 170 heritage sites in Kashi and Sarnath, the launch of 11 new guided walks, and the training of over 275 local ambassadors through the Meri Kashi programme. These initiatives aim to elevate Kashi as a world-class spiritual and cultural destination.

Showcasing Buddhist Heritage in Vietnam

At the 19th International Travel Expo in Ho Chi Minh City, Vietnam, Uttar Pradesh Tourism presented the state’s Buddhist legacy through a vibrant pavilion. The showcase highlighted the timeless traditions and serene landscapes of the state, attracting international travellers and forging new partnerships.

Countdown to Deepotsav 2025 in Ayodhya

Preparations are in full swing for Deepotsav 2025, scheduled for 19 October. Ayodhya will glow with more than 2.6 million diyas, aiming for a new Guinness World Record. Visitors will experience an 1,100-drone show re-creating the Ramayana, alongside eco-friendly aerial fireworks choreographed to music, promising a spectacular blend of devotion, spirituality, and technology.

Strengthening International Ties

September saw visits from global dignitaries, including the Prime Ministers of Bhutan and Mauritius, who paid homage at the sacred temples of Ayodhya and Kashi. Their visits reaffirmed the deep cultural and spiritual ties between India and these nations.

Driving Rural and Sustainable Tourism

The state invited proposals for the development of farm stays, encouraging authentic agri-tourism and strengthening rural livelihoods. Heritage properties are being revitalised through adaptive reuse projects under PPP models, while rural villages such as KariKot in Bahraich gained recognition, winning the ICRT Indian Subcontinent Award 2025 for community-driven tourism.

Recognition and Awards

Uttar Pradesh was honoured as Best Pilgrimage and Spiritual Tourism Destination at The Week Heritage Awards in New Delhi. The accolade reinforces the state’s status as a global hub of spirituality and culture.

International Showcases in Paris, Japan and Greater Noida

Uttar Pradesh Tourism marked its presence at IFTM Top Resa in Paris and JATA Tourism Expo in Japan, showcasing the Buddhist Circuit, Kannauj’s fragrance legacy, and the Taj Mahal. Domestically, the Uttar Pradesh International Trade Show (UPITS) 2025 in Greater Noida, inaugurated by Hon’ble Prime Minister Shri Narendra Modi, attracted participation from more than 75 countries and reaffirmed the state’s stature as a world-class tourism destination.

Community and Youth Engagement

From launching the Sundays on Cycle movement in Lucknow to celebrating World Tourism Day in Agra, the month featured initiatives promoting sustainability, health, and cultural awareness. Meanwhile, the Manyawar Kanshiram Institute of Tourism Management, Lucknow, welcomed a new batch of students, reinforcing the state’s commitment to nurturing future tourism leaders.