The campaign premieres during this week’s Brand USA Travel Week UK & Europe, now in its seventh year, which connects US destinations with leading international buyers and media from 20 countries
In 2024, Georgia welcomed 124,000 visitors from India. In the first six months of 2025 alone, arrivals from India grew by 40 per cent compared with the same period last year
According to the UN World Tourism Barometer released in May 2025, this positive trend highlights the resilience of global tourism, which continues to underpin millions of jobs and businesses worldwide
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