Uttar Pradesh brings Bodhi Yatra to PATA Travel Mart

Uttar Pradesh Tourism is set to showcase its Buddhist heritage on the global stage at the forty-seventh PATA Travel Mart 2025, taking place from August 26 to 28 at the Queen Sirikit National Convention Centre in Bangkok. Under the theme Embark on Your Bodhi Yatra in Uttar Pradesh, the state will present itself as a central destination for Buddhist tourism, blending ancient legacy with modern infrastructure.

Tourism & Culture Minister, Jaiveer Singh, said ahead of the mart, “At PATA Travel Mart, we will present Uttar Pradesh as the world’s foremost destination for Buddhist tourism. Our Buddhist Circuit offers not just spiritual discovery but also cultural and experiential journeys supported by modern facilities. With new airports, better connectivity, and collaborations with global operators, we are ready to position UP as the central hub of Buddhist travel for international visitors.”

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At the heart of the showcase will be the Buddhist Circuit, which connects six prominent sites – Sarnath, Kapilvastu, Sankisa, Kaushambi, Shravasti, and Kushinagar. The pavilion will use immersive displays, storytelling and interactive sessions to retrace the journey of Lord Buddha, while also introducing visitors to regional crafts, cuisine, and traditions. The state will also underline new developments designed to improve international accessibility, including the Kushinagar International Airport, enhanced connectivity to Varanasi, and upgraded infrastructure across key sites.

Beyond the Buddhist Circuit, Uttar Pradesh Tourism will also present its broader tourism landscape, from Ayodhya and Mathura-Vrindavan to Kannauj’s perfume traditions and festivals like Dev Deepawali, Rangotsav, Mahakumbh, and Taj Utsav.

Over three days in Bangkok, the state will meet with global stakeholders to strengthen collaborations and reinforce its image as the spiritual heart of India.

Principal Secretary, Tourism & Culture, Mukesh Kumar Meshram, added, “The state has undertaken a focused effort to strengthen the Buddhist Circuit with world-class amenities, digital outreach, and sustainable tourism practices. At PATA, we will engage with airlines, destination managers, and investors to create global partnerships that bring more travellers to Uttar Pradesh. Our aim is to make the Bodhi Yatra in UP a seamless, safe, and enriching journey for pilgrims and tourists alike.”