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Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with Open World to explore blockchain technology for tourism rewards. Unveiled at Arabian Travel Market 2025, the project aims to introduce a tokenised rewards system allowing travellers to access personalised experiences, exclusive events, and digital incentives through secure transactions.
This initiative targets digital-first travellers, especially in markets like North America, Europe, Asia, and the Middle East, positioning Ras Al Khaimah as a forward-thinking destination. The emirate’s diverse landscapes and luxury offerings make it an ideal setting for a next-generation, tech-enhanced travel experience.
Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, commented, "This is a bold leap into the future of travel. As the first destination to develop a tokenised rewards programme of this kind, we are not only drawing a new mega-audience to Ras Al Khaimah but also reinforcing our position as a destination of the future – one that embraces innovation, inclusivity and immersive travel. Ras Al Khaimah is ready to welcome the next generation of explorers."
Matt Shaw, CEO of Open World, added, "We are thrilled to bring our Web3 expertise and global network to this game-changing partnership with RAKTDA. By tokenising travel, we can create more rewarding and interactive experiences that will resonate with millions worldwide. Ras Al Khaimah is setting a new benchmark for what tourism can be in the digital age."
By collaborating across the tourism sector, RAKTDA seeks to innovate loyalty programs, encourage off-peak visits, and connect public and private partners in this digital evolution.
