2026 Trends Report

Hilton’s 2026 Trends Report shows that 72 per cent of travellers want their time off to be about pursuing passions, trying something new, and returning home with stories that thrill and skills that stick

Hilton’s 2026 Trends Report reveals that families are redefining how they travel, with a stronger focus on stays that foster togetherness, create lasting memories, and strengthen bonds across generations