Indian arrivals rose from 169,000 in 2019 to 392,000 in 2023, a 231 per cent increase. The momentum continued with 501,000 visitors in 2024 and 337,000 arrivals in the first half of 2025
Inbound tourism in India is at a crossroads. IATO’s new leadership and industry reports reveal key reforms, partnerships, and strategies to reclaim global attention
Despite India’s cultural richness, inbound travel remains sluggish. Industry leaders urge strategic reforms and a refreshed global campaign to reignite tourism
IATO appeals to PM for urgent measures to revive inbound tourism, including Rs 1000 crore for Incredible India and formation of India Tourism Board under PM's leadership
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