Japan National Tourism Organisation

Despite a decline in overall international arrivals, down 21.4 per cent to around 25 million, the number of luxury travellers increased by more than 80 per cent to 590,000, representing a higher share of Japan’s inbound visitors

The award-winning film captures the charm of Oku-Matsushima through storytelling that champions meaningful local connections and responsible travel

With a 39.6 per cent rise in visitors in 2025 so far, Japan grows as a top summer destination for Indian tourists, supported by digital travel campaigns and seasonal appeal

Indian travellers to Japan set records in 2024 with a 53.6 per cent rise in spend, longer stays, and April 2025 seeing the highest monthly arrivals on record