Saudi Tourism Launches Three-City India Roadshow

Saudi Tourism has announced its latest edition of a three-city roadshow, taking place from September 15 to 19, 2025. The mega roadshow reinforces Saudi Tourism’s commitment to strengthening ties with the Indian market, one of Saudi Arabia’s key source markets for leisure and business tourism. The six-day event will travel across Hyderabad (September 15), Ahmedabad (September 17) and Delhi (September 19).

The roadshow is expected to deliver impact with industry partners in these cities, enhancing competitive edge and optimising the travel trade’s crucial role in building and bolstering Saudi Arabia’s visitor economy, as envisaged under the ambitious Saudi Vision 2030. It will provide a dynamic platform for Saudi Tourism stakeholders to engage directly with leading Indian travel agency buyers and deepen strategic partnerships, positioning Saudi Arabia as a premier travel destination for Indian travellers.

In mid-September, the roadshow serves as the launch platform for exciting new Winter Season products, highlighting Saudi Arabia’s expanding leisure offerings and engaging launches for the GIT sector, as well as its appeal for MICE and wedding tourism. The roadshows follow the mega international launch of the ‘Unreal Calendar’, Saudi Tourism’s latest campaign featuring football icon Cristiano Ronaldo (CR7). Launched across key markets in Europe, China and India, “I Came for Football, I Stayed for More” brings to life a Saudi Arabia that offers visitors an extended season of high-stakes sport, entertainment, and breathtaking film, fashion and cultural events.

Accompanied by key Saudi stakeholders, over 14 leading Saudi suppliers, including DMCs, DMOs and airlines, will showcase, through their products and offerings, the country’s world-class attractions—from cultural heritage and UNESCO sites to diverse landscapes, experiences, and a vibrant calendar of sport and entertainment events.

The event serves as a vital platform for sharing insights into Saudi Arabia’s diverse tourism offerings, highlighting the latest developments, and fostering collaborative efforts with key industry stakeholders. The initiative aligns with Saudi Arabia’s broader vision of making the country a preferred destination for Indian travellers seeking authentic, world-class experiences.

India remains a priority market and central to Saudi Tourism’s strategic initiatives. As the fastest-growing large economy, with an expanding middle class, improving air connectivity, the world’s largest share of young people with a desire to travel, and, not least, a short-haul flight distance from Saudi Arabia, Saudi Tourism sees enormous opportunities to grow the Indian market.

As part of Saudi Vision 2030, Saudi Arabia’s tourism sector has continued on a remarkable upward trajectory. A key focus market, India lies at the heart of Saudi Arabia’s ambitious strategic expansion of its dynamic tourism sector. STA’s strategic activations—including ongoing roadshows, specially curated trade engagement events, and participation in trade fairs, among others—are all aimed at creating greater destination awareness and enhancing buyer–supplier synergies, transforming India into one of Saudi Arabia’s strongest international tourism source markets.