Yas Island Abu Dhabi Unveils World’s First AI–Human Influencer Collaboration with Pickyourtrail

Yas Island’s AI–Human Partnership

Yas Island Abu Dhabi, one of the world’s leisure and entertainment destinations, has announced a first-of-its-kind partnership with Pickyourtrail. The new campaign, “Smash the Ordinary”, features Bollywood actor Sahher Bambba alongside digital AI influencer Naina, bringing together artificial intelligence and human emotion to create a new benchmark in digital travel storytelling.

A series of Instagram reels captures Sahher and Naina exploring Yas Island’s celebrated attractions, including Warner Bros. World™ Yas Island Abu Dhabi, Ferrari World Yas Island Abu Dhabi, and SeaWorld® Yas Island Abu Dhabi. While Sahher expresses the human joy of discovery, Naina represents AI’s perspective, observing, learning, and interpreting what travel means to people.

This collaboration reflects a shift in how destinations connect with audiences, exploring the intersection between human experience and artificial intelligence. Through the campaign, Yas Island highlights the balance between innovation, curiosity, and authentic emotion in modern tourism.

“Smash the Ordinary showcases Yas Island’s spirit of innovation — a destination that delivers unique experiences and sparks genuine emotion. By bringing an AI influencer into real-world adventures, we’re redefining tourism storytelling through the perfect blend of innovation and human connection,” said Liam Findlay, CEO of Miral Destinations.

Hari Ganapathy of Pickyourtrail added, “In today’s travel landscape, innovation and authentic experiences go hand in hand. The Smash the Ordinary campaign beautifully demonstrates how AI can deepen our understanding and appreciation of human adventures. At Pickyourtrail, we love customising ‘sooper’ hit holidays that encourage travellers to see the world in new ways. It’s all about making travel more personal, meaningful, and exciting.”

The “Smash the Ordinary” campaign sets a new benchmark for creative storytelling in travel marketing. By blending the emotional depth of human experience with the analytical curiosity of AI, it opens fresh avenues for destinations and brands to engage the next generation of digital travellers.

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