Korea Tourism Organisation

Korea Association of Travel Agents (KATA) partnered with VFS Global to simplify visa processes and support international travellers. This collaboration aims to strengthen inbound tourism as South Korea targets 30 million visitors by 2030

The organisation presented its MICE Support Programme, offering everything from souvenirs and destination experience fees to customised support for gala dinners, performances, charter buses, K-pop booths, K-food trucks, and trip video highlights

Each roadshow included a Korea Travel Mart, which saw significant participation from travel agents across leisure, luxury, FIT, and GIT segments