Phillipa Harrison

Harrison, who previously served as Managing Director of Tourism Australia, will be responsible for advancing the Emirate’s strategy to position itself as a leading tourism destination

Harrison, who will depart in August 2025 to pursue a new overseas opportunity, joined the organisation in 2017 as Executive General Manager International

Australian Tourism Exchange (ATE), Tourism Australia’s flagship annual trade event, will return to Adelaide/Tarntanya in 2026 in collaboration with the South Australian Tourism Commission