A key roadshow highlight was Six Flags Qiddiya City, set to open by the end of the year, featuring 28 thrill rides, including the world’s tallest, fastest, and longest roller coaster, Falcon’s Flight
Marking the start of an extended season of top-tier sport, thrilling entertainment, and striking film, fashion, and cultural events, the campaign uses TV, social, digital, and OTA to give audiences a taste of exciting destination calendars