Campaign

The Hosteller’s emotionally charged #BaarishMeinBunk campaign taps into India's nostalgic monsoon spirit. CEO Pranav Dangi redefines hostel travel for Gen Z and millennial travellers with authenticity, storytelling, and soul.

The initiative offers a range of travel benefits to modern professionals and is designed to appeal to today’s digital generation, particularly digital nomads, expatriates, and freelancers who integrate work and leisure seamlessly

Whether dreaming of sunny Sydney, colourful Japan in autumn, the beaches of Bali, or exploring Kuala Lumpur’s cultural delights, passengers can now book their next escape at fantastic value

The campaign will feature at key business districts such as Technopolis Knowledge Park, 349 Business Point, Platina Business Tower, Trade Centre BKC and other bustling commercial hubs

This campaign forms part of JTB’s wider effort to boost summer arrivals and tourism expenditure, targeting key markets and emerging destinations such as India

Developed in partnership with creative agency McCann, the digital film’s key element is a rap-inspired soundtrack composed by renowned music director Sneha Khanwalkar, with vocals by emerging artist Aarya Jadhao

Aimed at encouraging more confident travel planning, the initiative is designed to address recent changes in traveller behaviour by removing the need for upfront payment, thereby reducing booking hesitation